~2 min
On May 10, 2023, N.Rich and ABX Israel hosted the meet-up in Tel Aviv to discuss ABX Tactics for Large Accounts.
Or Moshkovitz, Global ABX Lead at AppsFlyer, one of the speakers during the event, shared their experience of utilizing gifting strategies to augment the effectiveness of ABX tactics.
AppsFlyer, a mobile attribution and marketing analytics platform, took advantage of the excitement surrounding the World Cup to launch a gifting campaign, given that it is one of the most significant sporting events in the world, with millions of fans tuning in to watch their favorite teams compete.
How Gifting Puts You on the Lead
Gifting has long been recognized as a powerful marketing tool, and AppsFlyer utilized this strategy to its full potential during the World Cup. By offering their existing accounts World Cup Swag store with 32 designs and several non-soccer related designs.
This helped to create a sense of urgency and exclusivity, making the campaign even more appealing to users.
Through its gifting campaign, AppsFlyer allowed its target audience a seamless first-hand user experience. They made participating in the campaign simple and user-friendly, making it easy for users to engage with their brand, which helped them create a positive brand image.
Gifting as an MVP in the ABX Field
Gifting plays the role of a true MVP (Most Valuable Product). It's not just a mere gesture; it's a strategic powerhouse that elevates ABX efforts to new heights.
Gifting enables personalized engagement with target accounts, creating a lasting impact that mere words or digital interactions can't achieve. It's a bridge-builder, creating connections and trust with decision-makers. By carefully selecting and delivering meaningful gifts, you can demonstrate your commitment, understand the unique needs of your prospects, and stand out in a crowded marketplace.
Hitting the Goal
Conducting a two-month-long campaign, AppsFlyer employed ABX tactics to create an impactful engagement strategy. The critical factor in their success lies in aligning their key messaging with their sales and marketing teams. Instead of resorting to hard-selling techniques, AppsFlyer focused on triggering emotions and reigniting connections with their prospects.
They began by identifying and targeting high-value prospects, ensuring their efforts were directed toward accounts with significant potential.
What made AppsFlyer's campaign distinct was their meticulous focus on delivering high-quality and unique gifts. This not only enhanced the recall of their brand in a positive light but also sparked word-of-mouth, greatly magnifying the campaign's influence.
Through this campaign, they successfully reconnected with their audience during the World Cup and achieved their campaign goals with fantastic success.
The Final Score
AppsFlyer's World Cup-inspired gifting campaign emerged as an undeniable triumph, resulting in a noteworthy surge in user acquisition and pipeline growth.
The campaign was also pivotal in elevating brand awareness and loyalty, with users enthusiastically sharing their experiences on various social media platforms. This not only generated a buzz around the brand but also attracted new users who were eager to participate in this engaging campaign.
Winner’s Takeaway
The utilization of gifting within your ABX strategy can significantly enhance it, primarily due to its highly personalized nature and ability to foster stronger relationships. When executed effectively and precisely, gifting can elevate engagement levels and reignite connections with prospective clients that may have waned over time. This not only reinforces brand recall, and a better sales pipeline but also contributes to providing exceptional customer experiences.
You can watch the full video here: Takeaways from Running a Gifting Play during the World Cup, Or Moshkovitz 🎤 | N.Rich x ABX Israel