Focus your commercial teams on what drives more revenue faster, with less wasted resources.
Break down silos between sales, marketing, and customer success by providing high-quality, GDPR-compliant, easily accessible, and actionable data on every target account in your pipeline.
N.Rich is a one-stop shop to build target account lists, benchmark buyer intent, and accelerate deals.
Sales and marketing having different vision of the ideal customer is a prescription for disaster. Poor-quality leads that are never taken care of, sales having to deal with completely cold accounts, teams fighting for deal attribution - this is what revenue operations managers have to deal with on a regular basis.
N.Rich's AI-driven ICP builder enables all revenue-generating teams to focus on accounts with the highest propensity to buy. Our algorithm uses Sales Velocity as a core metric, which means all the accounts are analyzed from three different standpoints: sales cycle length, win rate, and average deal size. The result? A clear and data-driven scoring model that allows prioritizing accounts for joint sales and marketing activities.
Pipeline generated from ICP accounts
Closed won pipeline from ICP accounts
With N.Rich's account-level opportunity attribution, it’s now less of a challenge.
Identify and focus on the right accounts from the very top of the funnel
Score and prioritize accounts for any marketing activities based on 1st- and 3rd-party intent
Create TAM (Target Addressable Market) lists in minutes based on technographic and firmographic data
Proactively generate buyer intent with account-based advertising
Track every target account engagement that drove to conversion
Push all the valuable data to your CRM for quick and efficient marketing & sales alignment